ICEX will pay for your US launch. Almost nobody applies properly.
A field guide to the tenders, deadlines and KPI reporting the Spanish export agency actually expects.
Showreel
00:00:00:00 · CONCEPT SPOTS · NOT CREATIVE
Not Creative is a marketing house for premium consumer brands. Campaigns and identities that make wine, fashion, food and hospitality wanted, at home and in the markets you choose next. We hold our own work to numbers.
Every brand we work with is going somewhere. This board is how we think: a route, a brand, and the number that says it landed.
The front is what the market sees. The back is what the board sees. We are responsible for both.
How a centenary Portuguese wine house earns a place on the lists of Kreuzberg's twelve most-watched restaurants.
| Target market | Germany, on-trade first |
| Price ladder | EUR 24–38 retail |
| Doors, month 6 | 38 of 50 target |
| Velocity vs. category | +212% |
| Payback horizon | 19 months |
The full market-entry programme. Positioning, cultural translation, launch campaign, first-quarter numbers. Twelve weeks from thesis to shelves.
Once you've landed, we run the market. In-market media, content, retail relationships and CRM, reported monthly against plan.
Identity and campaigns, at home too. Many clients start here, long before they think about leaving.
Strategy, identity, campaigns, film, social, media and CRM. The difference is where we point it: everything we make is designed to survive translation, so it wins at home and keeps winning across a border. Plenty of our work never leaves Portugal. All of it could.
Campaigns · OOH · Lisboa
A field guide to the tenders, deadlines and KPI reporting the Spanish export agency actually expects.
ViniPortugal wants a higher average price. A pricing-ladder playbook for estates that agree.
On-the-ground notes on the most quietly powerful place-name in Iberian hospitality.
Tell us your brand and the market you want. The Desirability Report maps how wanted you already are there, what the entry costs, and where the white space is. It arrives as a document you will want to show your board.