Entrada. Twelve weeks from thesis to shelves.
We carry one brand into a single market on a plan the board can hold in its hands.
We take one brand into one market with a plan the board can hold: positioning translated for the culture, a launch campaign worthy of the product, and a first quarter measured in doors, velocity and payback.
Twelve weeks, in three phases.
We build the Desirability Report and the market thesis. We read the desire that already exists and name the door we intend to fly through.
We adapt the identity for the culture and write the launch campaign. We lock the channel plan before a single euro goes out.
We launch and push the on-trade. At the close, the first numbers go in front of the board.
Every Entrada ends the way this card ends.
A price ladder, the doors you hold, your velocity against the category and the month the money comes back. It is the same ledger the Douro estate below earned in Germany, rewritten for your brand and your market.
A Douro estate arrives in Berlin
How a century-old Portuguese wine house earns a place on the lists of Kreuzberg's twelve most-watched restaurants.
| Target market | Germany, on-trade first |
| Price ladder | EUR 24–38 retail |
| Doors, month 6 | 38 of 50 target |
| Velocity vs. category | +212% |
| Payback horizon | 19 months |
When the launch is done and the market keeps moving, Market Management takes the retainer from here.
The vineyard was always going to travel.
Where next?
Tell us your brand and the market you want. The Desirability Report maps how wanted you already are there, what the entry costs, and where the white space is. It arrives as a document you will want to show your board.