Journal
Field notes from the export trade.
PlacesComporta is a brand. Most hotels there haven't noticed.
On-the-ground notes on the most quietly powerful place-name in Iberian hospitality.
Funding
ICEX will pay for your US launch. Almost nobody applies properly.
A field guide to the tenders, deadlines and KPI reporting the Spanish export agency actually expects.
PremiumizationPortuguese wine sells for €2.90 a litre. Here is the maths of charging more.
ViniPortugal wants a higher average price. A pricing-ladder playbook for estates that agree.
Where next?
Tell us your brand and the market you want. The Desirability Report maps how wanted you already are there, what the entry costs, and where the white space is. It arrives as a document you will want to show your board.